In 2006, Studiocom created and launchedThe Coca-Cola Company’s first online loyalty platform, aimed at offering customer rewards based on under-the-cap codes found on Coke and Diet Coke products. The effort was a huge success, and Coke turned to Studiocom again in 2007 to help expand the platform’s reach and encourage more consistent consumer purchasing decisions beyond their core trademarked brands (Coke®, Diet Coke® and Coke Zero®).

Studiocom answered by re-strategizing, enhancing and launching the second version of My Coke Rewards™ in April 2007 as the largest marketing program ever for The Coca-Cola Company. The new site shifted from a purely brand-oriented program to the first portfolio-wide marketing program for the company, bringing Vault®, Sprite®, Dasani®, Powerade®, Fanta®, Minute Maid®, Nestea®, Barq’s®, Mr. Pibb® and Fresca® into the fold. It also marked a huge strategic swing for the organization, moving toward precision-based marketing that evolves and adapts to meet individual consumer preferences.

Since 2007, customers have redeemed millions of points on My Coke Rewards™—and thanks to a strategic recommendation by Studiocom, the site continues to deliver tremendous media income, creating new, sustainable revenue streams for The Coca-Cola Company.