In early 2009, Kimberly-Clark launched the “Get Mommed” TV campaign for their Kleenex® brand, and turned to Studiocom to create the integrated digital components. To keep consumers engaged and deliver on the broadcast promise of providing “extra mothering” during the cold and flu season, we created thousands of pieces of online media, including websites, social media communications, in-store digital POP, large-scale digital billboards and mobile experiences.

The online campaign launched on October 1, 2009 to tremendous industry and social media buzz. The effort’s centerpiece, GetMommed.com, saw 300% higher registration rates than industry benchmarks, while the Facebook component attracted thousands of fans and delivered tens of thousands of personalized messages from the “Kleenex® Brand Virtual Moms.” From start to finish, Studiocom delivered a truly seamless broadcast-to-digital experience that strengthened the impact of the overall campaign.