Studiocom is drawing consumers’ eyes to the Kleenex® brand’s new line of single use hand towels. In pioneering the category for consumer single-use hand towels, Kleenex® presents a typically ignored subject—the cleanliness of washable towels. In an effort to educate consumers and increase product awareness, Studiocom created the Kleenex® Hand Towels website to demonstrate Kleenex® Hand Towels’ superiority over traditional cloth towels.

Studies show drying hands with a dirty cloth towel may defeat the purpose of washing one’s hands. Since traditional cloth towels endure pets, kids, houseguests, and hundreds of washes, there is no guarantee of their cleanliness. But new Kleenex® Hand Towels offer a clean, fresh towel every time.

To illustrate the advantage of Kleenex® Hand Towels, Studiocom created the Hand Towel Analyzer. This online quiz approaches the topic of dirty hand towels in a realistic, everyday manner. Entertaining pictures of grimy kids and house contractors keep the analyzer fun and engaging for site visitors. At its core, the analyzer drives home a main point: you cannot monitor how others use your cloth towels without invading their privacy, so you do not know exactly where your towels have been. Kleenex® Hand Towels are the best option to provide family and guests a clean, fresh towel every time.

Studiocom believes that any source of consumer engagement should be easy for users to share. After all, the most trusted recommendations originate from friends and family. So Studiocom created one-click links to share the Hand Towel Analyzer on Facebook and Twitter.

In the first weeks since launch, over 15,000 people have learned how Kleenex® can help them offer their friends and family a clean, fresh towel every time.