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Viva® Tough When Wet Pledge

Posted on 08/26/2011 00:30:11

Viva® Paper Towels is calling for customers to share their loyalty for the brand  by taking the “Tough When Wet” pledge on Facebook.   Each customer who “pledges” to try Viva towels at home on their tough messes will  receive a valuable coupon and have a chance to win great prizes along the way.

As more people take the pledge, Viva’s prize offering sweetens, creating definite motivation to share the pledge with friends. When we reach our pledge goal of 50,000, one lucky pledger will win a new backyard grill.  Tough When Wet has earned over 20,000 pledges in its first week—catapulting Viva’s Facebook presence from 48,000 to over 69,000 fans—without a dime of paid media support!

Viva towels are packed with fiber and tough when wet — particularly compared to quilted paper towel brands.  Once people try Viva paper towels and feel the Viva difference they are inspired to share with friends and family.  If you’re ready to take the pledge, check it out on Viva’s Facebook page.

Studiocom Welcomes Four New Hires

Posted on 05/12/2011 10:47:35

Reuven Avraham, IT Administrator

As Studiocom continues to expand as a company, it was imperative to strengthen our IT department to accommodate growth and maintain data security for our employees and clients. Reuven Avraham was brought on as IT Administrator to boost the IT staff in keeping vital technical operations running smoothly and efficiently. Reuven has over 11 years of experience as an engineer, technician and administrator. Before working at Legg Mason financial firm as the Senior Desktop Support Engineer, he lent his expertise to Greenwich Associates and Starwood Capital Group in the Tristate area. He also boasts extensive global experience, spending four years living and working in Israel. Reuven was most attracted to Studiocom’s energetic atmosphere and the high technical demands of a growing digital agency.

Doug Whitehead, Media Manager

My Coke Rewards continues to be one of Studiocom’s most successful campaigns. PricewaterhouseCoopers recently valued mycokerewards.com as a company asset worth tens of millions of dollars. As the site and program grow further and exponentially, Studiocom brought on Doug Whitehead to help manage its expansion. Doug spent three years working at Citysearch.com, experiencing the industry from the publishing side before transitioning to the media side. At Moxie Interactive, he spent four years handling operations for clients such as Verizon, British Airways and Google. His wide-ranging knowledge and background make him an excellent fit for the boundless Coke brand. Studiocom’s reputation within the industry and the opportunity to work with Coca-Cola prompted Doug to join our agency. We are sure glad he did.

Chris Wauton, Director of Planning

Atlanta, GA – May 5, 2011 – Studiocom, a leading full-service interactive agency, announced today that Chris Wauton has joined the company as its Director of Planning. Chris has more than 25 years of experience in consumer research and brand planning on both sides of the Atlantic, including experience in healthcare and financial services (Pfizer and AFLAC), travel and automotive (Continental Airlines and British Airways) and retail initiatives for clients such as Office Depot and Publix.

“As the digital and interactive space continues to mature, much more is being demanded by consumers and by clients,” says Carlos Pimenta, President of Studiocom. “Therefore, we need to get into deeper waters strategically. Chris Wauton is perfectly suited to lead that charge.”

Chris recently led social network marketing initiatives for Dasani and digital marketing for Verizon. His automotive experience includes work with brands like Suzuki, for which he helped lead the product roll-out of the Grand Vitara. He’s also led brand positioning initiatives for Napa Auto Parts and Dunlop Tires.

Wauton began working with Studiocom on a project basis, but immediately viewed it as an environment where he could grow professionally. “I was impressed by Studiocom’s combination of creative hutzpah and entrepreneurial savvy,” he says. “It’s a place where good people are doing good work. I thought I was a cultural fit and could make a real difference here.”

Chris is a founding member of the AAAA Account Planning Committee. He was educated at Christ Church College at Oxford University, where he received a degree in Philosophy, Politics and Economics, and has held account planner and planning director positions at Abbott Mead Vickers/BBDO in London, Kaplan Thaler Group in New York and WestWayne in Atlanta.

Greg Meyer VP Group Account Director

Greg Meyer, VP Group Account Director

A few years ago, Dunkin’ Donuts recognized the increasing level of social media activity surrounding the brand. Their marketing efforts were focused on traditional media, so they partnered with Studiocom to develop its social strategy. Within 24 months, the Twitter and Facebook following had grown by 300% and 800%, respectively. Studiocom hired Greg Meyer to further drive digital strategy and creative growth as the brand evolves in the social space. Greg began his career in NYC at Lowe Worldwide over 15 years ago, working on brands such as General Motors, Unilever, Nokia and more. He then moved to Boston to work at Mullen, where he led the Panera Bread business and managed projects from Timberland, Stanley Tools and the Department of Defense. He loves how Studiocom combines innovation and technology to enable consumers to connect with brands, and he’s learning something new every day. Of course, the learning continues at home when he’s with his wife and toddler, Gavin — see his open call for potty training advice on Twitter.