Whenever I hear buzz about a new evolution in online marketing or media technologies changing the digital landscape (ultimately followed by a predictive timeline of some sort), I always multiply that number by 3. Not only does it always seem to take far longer than anybody would predict, but also long after people have even stopped caring or talking about the arrival.
Web TV – or Internet Television – and a supportive ad platform is yet another one of those evolutions. Now that it is finally here at a mass level, I’m amazed at how little chatter there is in the industry trade publications.