News
Posted on
08/26/2011
00:30:11
Viva® Paper Towels is calling for customers to share their loyalty for the brand by taking the “Tough When Wet” pledge on Facebook. Each customer who “pledges” to try Viva towels at home on their tough messes will receive a valuable coupon and have a chance to win great prizes along the way.
As more people take the pledge, Viva’s prize offering sweetens, creating definite motivation to share the pledge with friends. When we reach our pledge goal of 50,000, one lucky pledger will win a new backyard grill. Tough When Wet has earned over 20,000 pledges in its first week—catapulting Viva’s Facebook presence from 48,000 to over 69,000 fans—without a dime of paid media support!
Viva towels are packed with fiber and tough when wet — particularly compared to quilted paper towel brands. Once people try Viva paper towels and feel the Viva difference they are inspired to share with friends and family. If you’re ready to take the pledge, check it out on Viva’s Facebook page.
Posted on
08/22/2011
18:18:48
Dunkin’ Donuts, Studiocom, and PlacePunch have partnered to launch a new promotion: “Be President of Dunkin’ Nation!”
This check-in sweepstakes will award the title of President of Dunkin’ Nation and some executive-level prizes to a new Dunkin’ fan each week.
DD fans can check in on Foursquare or Facebook Places to climb the leaderboards towards presidential status. All entrants are eligible for the daily $25 gift card, but only the President will take home the Presidential Prize Pack—which includes a 50” LCD TV, $200 DD Card and exclusive DD gear.
The contest runs from August 22nd through September 23th. Go run to a Dunkin’ Store and start your campaign!
For more details, check out the promotion from your computer or on your mobile device.
Posted on
08/18/2011
21:56:02
Following the success of My Coke Rewards, Studiocom has begun a Loyalty Program for NOS®. Studiocom devised the NOS Rewards Program, built on principles of accessibility and organization.
Studiocom helped NOS match partners and prizes to their fans’ interests. The agency ensured an offering of physical and digital rewards, with options to redeem points online or by phone. Our whole rewards system is fraud-proofed and standardized to the Client’s own widgets (so that they can manage the web code without calling in a third party). We even designed the program the fit NOS’ blue flame styling.
To check out the program, click here!
Posted on
21:55:40
Social Media Strategist Laura Haynes outlines the keys to Facebook’s EdgeRank system. Check out the blog post here.
Posted on
21:55:06
Our recent text-in Campaign with Church’s® Chicken has doubled the ad industry’s average redemption rate! The mobile campaign’s success lead Church’s store managers to expand it from three original locations to over 250 stores.
Citing demographics research, we built a mobile coupon program for both smart and feature phones. We pinned down the promotional spend to program-specific areas, and offered coupons that encouraged action (by offering repeat redemption, but remaining valid for only three days). This was a gimmick-free, standard digital practice, run to near perfection!
Posted on
07/19/2011
13:33:31
Studiocom has worked with The Coca-Cola Company® to bring a fresh look to Coca-Cola.com. The new site features flexible templates that can fully support partner initiatives. Look for coca-cola.com to become a communications hub not just for Coke brands, but also for partner brands!
Posted on
06/28/2011
12:14:20
Studiocom created the Kimberly-Clark Healthcare® Dental Site to address a unique customer base for its client—the dentist. Dentists interact with Kimberly-Clark Healthcare® differently than office managers or hospitals; Kimberly-Clark wanted an outlet that catered to their professional needs.
Unlike other healthcare managers, dentists rarely deal with death or medical emergencies. Therefore, Studiocom positioned the dental site to be friendly, informative, and inviting. The site communicates the benefits of using KCHC dental products and provides links to access Kimberly-Clark product distributors. Studiocom compiled consumer-based content by interviewing dentists and dental hygienists at professional trade shows. Studiocom crafted the client’s message towards a specific customer, and delivered an engaging web experience.
