Industry

Baskin-Robbins’ Next Favorite Flavor Contest

Posted on 10/05/2010 15:29:37

Studiocom creates engaging consumer experiences for clients. And now, we’re excited to announce another…the launch of Create Baskin-Robbins’s Next Favorite Flavor Contest!

This fun, crowd-sourcing contest for ice cream lovers of all ages is open now through the end of October. Fans can select their base ice cream flavor, ribbons and mix-ins, then enter the contest, share their creations on their social networks, and email it to friends and family. In November, the most fun and unique flavors from 10 finalists will be featured in an interactive voting panel on the site. The winner will receive a trip for two to Boston and a chance to make their flavor, which will be produced and available in Baskin-Robbins stores in 2011.

Check it out: http://baskinrobbins.com/flavorcontest/Flavorcreator.aspx

Unicef’s Trick-or-Treat

Posted on 10/01/2010 15:04:14

Trick-or-Treat for UNICEF presents Jack-O-Lantern was launched by our Boston team on Facebook earlier this week:

In addition, a corresponding iPhone/iTouch app was made available in the Apple App Store last night. Or search for UNICEF and you’ll find the app.

Boo!

2 Sites launched for Kleenex®

Posted on 14:58:30

This week has seen the launch of two major initiatives for the Kleenex® brand: The Softness Worth Sharing initiative and a brand new Kleenex.com website for the iconic brand.

PM360 2010 Trailblazer award

Posted on 13:04:41

Congratulations to our friends over at Kimberly-Clark Health Care for winning the PM360 2010 Trailblazer award for best Interactive Marketing of the Year for the Integuseal Stop Sports Infections Campaign. PM360 is a leading medical marketing publication.

Studiocom collaborated with Kimberly-Clark Health Care to target orthopedic surgeons and drive them to stopsportsinfections.com to learn more about how Integuseal can help stop sports infections.