Studiocom is drawing consumers’ eyes to the Kleenex® brand’s new line of single use hand towels. In pioneering the category for consumer single-use hand towels, Kleenex® presents a typically ignored subject—the cleanliness of washable towels. In an effort to educate consumers and increase product awareness, Studiocom created the Kleenex® Hand Towels website and Hand Towel Analyzer to demonstrate Kleenex® Hand Towels’ superiority over traditional cloth towels.

In the first weeks since launch, over 15,000 people have learned how Kleenex® can help them offer their friends and family a clean, fresh towel every time.