Network World, May 4, 2012,
Getting a positive return on investment from a social media campaign is about more than tracking the number of your Facebook fans and Twitter followers. It’s about linking the social strategy to measurable business objectives, according to Gartner, which says most businesses aren’t doing this.
Impact, May 6, 2012
Construction News, May 8, 2012
Viral videos can be great fun, great for branding and great for reach without necessarily having access to spectacular budgets. The brilliant thing about videos is that they have the ability to take you out of your ‘industry’ pigeonhole. The techniques and tactics which make a great video will appeal directly to basic human instincts: curiosity, sympathy, humor, sociability.
Australian Financial Review, May 7, 2012
The proliferation of digital devices has helped boost online advertising revenue by 19% to $713 million in the March quarter. Online advertising would make up about 22% of total ad revenue by year’s end, Interactive Advertising Bureau Australia chief Paul Fisher predicted. “We’ve always said the largest single driver is consumer behavior,” Mr. Fisher said.
Investor’s Business Daily, May 7, 2012
Facebook is much more than the world’s largest social network, enabling friends and family to get chummier online. The company also can serve as a banker, music system, messaging platform, game provider, event promoter, photo distributor and mobile platform, or all rolled into one. And this Colossus will soon have another $6.3 billion in its coffers, thanks to an initial public offering expected this month, not counting the $5.5 billion that will go in the pockets of selling stockholders.
PR Newswire, April 24, 2012
Every brand dreams of creating the next big social media sensation. McDonald’s Germany successfully achieved that through its “My Burger” crowdsourcing campaign. An online burger configurator gives fans the opportunity to create their own burgers and give them individual names. The burger creations are then voted on and the winners are marketed and sold at all of McDonald’s 1,415 restaurants in Germany.
BtoB, April 9, 2012
Several media companies have recently revised upward their forecasts for global and U.S. ad spending this year and beyond. ZenithOptimedia last month predicted that global advertising will reach $489.0 billion this year, up 4.8% over last year. That was up slightly from a December forecast of 4.7% growth. Next year, global ad spending is expected to grow 5.3% (up from an earlier projection of 5.2%); in 2014, ad spending is forecast to grow 6.1% (up from an earlier projection of 5.8%), according to the report.
ITWeb Online, April 4, 2012
Banking and keeping track of finances, shopping and searching for jobs are the main tasks of internet users around the globe, according to a new international survey. Nearly 60% of people in 24 countries used the web to check their bank account and other financial assets in the past 90 days, making it the most popular use of the internet. Shopping was not far behind at 48%, the Ipsos poll for Reuters showed, and 41% went online in search of a job.
Women’s Wear Daily, April 12, 2012
An expanding population of internet users combined with more widespread consumer acceptance of buying products online will spur China’s e-commerce market to triple in size to more than $360 billion by 2015, according to the study, titled “China’s Digital Generations 3.0: The Online Empire.” By around that time, the report projects China will become the largest online retail market globally, with nearly 10% of retail sales occurring online.
Entertainment Close-Up, March 31, 2012
Research from Greenlight reveals that the majority of UK online consumer searches for retail banking-related products in January pertained to loans, with grocery retailers taking two of the top three spots in terms of visibility for loan-related products.