Gulf News, February 21, 2012
Manufacturers of household and personal goods are searching for ways to use social media to target the growing number of consumers buying these products online. Among the markets where internet shopping has developed fastest, 74% of nappy (diaper) purchases in South Korea are made through the internet, according to Kantar, a research group. In Germany, more than 34% of female razors are bought online, according to the GfK research group.
Entertainment Close-Up, February 16, 2012
Shoppers ages 50-54 lead the charge when it comes to purchasing health and beauty products online, and shoppers ages 45-49 are purchasing more food and beverage products online than any other age group, according to the Checkout, an ongoing shopper behavior study conducted by the Integer Group and M/A/R/C Research.
Wireless News, February 2, 2012
A study from Accenture, comScore and dunnhumbyUSA aimed at helping consumer packaged goods marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site.
The Economic Times, February 18, 2012
Business Wire, January 25, 2012
B2B Marketing Magazine, February 6, 2012
Indian Express, February 11, 2012
Investor’s Business Daily, February 8, 2012
Kashmir Monitor, February 13, 2012
The majority of people have a positive experience of social networking sites and regularly experience kind gestures when using them, a study by Pew Internet has found. Contrary to reports which claim that sites such as Facebook and Twitter as having a detrimental effect on users and their friendships, Pew found that 85% of adults using social networks say their experience is that people on social networking sites are mostly kind, compared with 5% who say people on the sites are mostly unkind.
Bulldog Reporter’s Daily Dog, February 10, 2012
A mom’s own circle of friends is her most trusted source of information when considering purchases for her family and herself, according to results of The Shopping Mom’s Mindset, a new study released by the 360PR MomSquad. At the same time, the study found that a brand’s web site still trumps its Facebook page and Twitter stream as a mom-trusted resource, though moms continue to increase their use of Facebook and other social media.