South Africa: Marketing and Media, May 8, 2012
Online reputational risk is said to be emerging as a major concern in a world where rumors and complaints about a brand can spread from a single social media post to an audience of hundreds of thousands or even millions in a matter of hours. Reputation is defined as the image created by the performance and behavior of the company over time and how this is communicated to the various stakeholders.
Business Insurance, April 30, 2012
The flip side of social media’s value in advancing a company’s brand is that the speed with which messages-mistaken or deliberately fraudulent-spread through social media can quickly put organizations’ reputations at considerable risk. This is an issue that companies such as Factory Mutual Insurance Co., which does business as FM Global, Domino’s Pizza Inc. and FedEx Corp. have faced in recent years to turn around negative perceptions.
Women’s Wear Daily, May 3, 2012
A recently released study by iProspect and comScore outlined best practices for marketers targeting affluent men on the web and via mobile devices. The report utilized a survey and a cognographic study that tracked online behaviors and site visits. The study focused on men over 18 with household income of $100,000 or more, which encompasses about 19 million men online.
USA TODAY, May 3, 2012
MINT, May 14, 2012
Since 2005, the year Apple Inc.’s iPhone debuted, interfaces that employ the human hand as the tool of interaction have become ubiquitous. The iPhone’s latest version, released in October, goes a step ahead and features the use of man’s most natural tool of communication-the human voice. Siri, Apple’s voice-activated personal assistant, could not only understand commands in a natural language, it also had a sense of humor.
Business Wire, May 10, 2012
According to the new Taking the Pulse U.S. 2012 study from healthcare market research and advisory firm Manhattan Research, physicians’ device and digital media adoption are evolving much faster than anticipated, especially when it comes to tablets. The study surveyed 3,015 U.S. practicing physicians online in Q1 2012 across more than 25 specialties.
Striking key findings from the study include:
Business Wire, May 10, 2012
Medical Marketing & Media, May 2012
FDA issues may deter drugmakers from engaging in social media, but that’s no excuse to ignore what audiences are saying on these platforms, say pharma and device firms. “You cannot put your head in the ground like an ostrich and pretend dialogue is not happening, because it is,” said Pat Choumitsky, senior manager, consumer marketing, UCB Pharma, at the Pharmaceutical Marketing Research Group 2012 Annual National Conference in Orlando in March.
PR Newswire, April 16, 2012
USA TODAY, May 7, 2012 M
Tired of feeling “like the walking dead” but worried about the cost of a doctor’s visit, Amber Young sat on her bed near tears one recent Friday night in Woodbury, Minn. That’s when she logged onto an internet site, run by NowClinic online care, a subsidiary of UnitedHealth Group and “met” with a doctor in Texas. After talking with the physician via instant messaging and then by phone, she was diagnosed with an upper respiratory illness and prescribed an antibiotic that her husband picked up at a local pharmacy. The doctor’s “visit” cost $45.