Blog

Online Sales Still A Distant Dream

Posted on 02/22/2012 12:00:03

Gulf News, February 21, 2012

Manufacturers of household and personal goods are searching for ways to use social media to target the growing number of consumers buying these products online. Among the markets where internet shopping has developed fastest, 74% of nappy (diaper) purchases in South Korea are made through the internet, according to Kantar, a research group. In Germany, more than 34% of female razors are bought online, according to the GfK research group.

Top Ages For Online Shopping

Posted on 12:00:03

Entertainment Close-Up, February 16, 2012

Shoppers ages 50-54 lead the charge when it comes to purchasing health and beauty products online, and shoppers ages 45-49 are purchasing more food and beverage products online than any other age group, according to the Checkout, an ongoing shopper behavior study conducted by the Integer Group and M/A/R/C Research.

The Value Of Visitors To CPG Brand Websites

Posted on 12:00:03

Wireless News, February 2, 2012

A study from Accenture, comScore and dunnhumbyUSA aimed at helping consumer packaged goods marketers better understand the link between consumers’ usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site.

Brands Turn To Digital & Social Media To Lure Buyers

Posted on 12:00:03

The Economic Times, February 18, 2012

TV 2.0 Media Planning Can Extend Reach & More

Posted on 12:00:03

Business Wire, January 25, 2012

What Social Search Means For B2B

Posted on 02/17/2012 12:00:03

B2B Marketing Magazine, February 6, 2012

Trouble Finding Videos? Shufflr Will Find YOU

Posted on 12:00:03

Indian Express, February 11, 2012

Social Sites Come Up Short In eCommerce

Posted on 12:00:03

Investor’s Business Daily, February 8, 2012

With Facebook, People Feel Close

Posted on 12:00:03

Kashmir Monitor, February 13, 2012

The majority of people have a positive experience of social networking sites and regularly experience kind gestures when using them, a study by Pew Internet has found. Contrary to reports which claim that sites such as Facebook and Twitter as having a detrimental effect on users and their friendships, Pew found that 85% of adults using social networks say their experience is that people on social networking sites are mostly kind, compared with 5% who say people on the sites are mostly unkind.

Recommendations Are Mom’s Most Trusted ‘What To Buy’ Source

Posted on 12:00:03

Bulldog Reporter’s Daily Dog, February 10, 2012

A mom’s own circle of friends is her most trusted source of information when considering purchases for her family and herself, according to results of The Shopping Mom’s Mindset, a new study released by the 360PR MomSquad. At the same time, the study found that a brand’s web site still trumps its Facebook page and Twitter stream as a mom-trusted resource, though moms continue to increase their use of Facebook and other social media.