Studiocom earned four awards and two honorable mentions at the Hermes Creative Awards, an international competition judged by the Association of Marketing and Communication Professionals. The agency’s wins included work for the Kleenex®, and McCormick® brands.
The range of Hermes Award wins demonstrates Studiocom’s ability to engage a diverse group of audiences. What all Studiocom campaigns bore in common was a penchant for effective engagement—we won two platinum awards! Here is a glance at Studiocom’s wins:
Kleenex.com Site Redesign—Platinum Award. Consistency and accessibility earned Studiocom’s Hermes win for Kleenex Brand. Studiocom revamped Kleenex Brand’s main site to serve as an organizational hub for the brand’s online efforts, spotlighting and coordinating the efforts of all Kleenex Brand affiliate sites and social outlets. The organizational effort was tied together with uniform layout and graphics, and a customer signup system that tied all Kleenex Brand-related sites back to Kleenex.com. Rather than deliver a convoluted web solution for Kleenex Brand, Studiocom offered simple, clean success.
Kleenex Brand® Get Mommed—Platinum Award. The “Get Mommed” digital campaign associated the comfort and caring of motherhood with the Kleenex Brand. This campaign created video characters called Kleenex Moms and allowed consumers to “choose their mom” on Kleenex.com or Facebook. Perhaps the most innovative feature of Get Mommed was its mother’s to-do list application, a real-time computer app that offered wake-up alarms, birthday reminders, weather updates, and a host of motherly advice. Studiocom linked Kleenex Brand to motherly relief in a manner that entertained and interacted with the consumer.
McCormick Gourmet Website Redesign—Gold Award. The agency revitalized McCormick Gourmet’s website, cutting down dense text in favor of captivating menus and screenshots. The result is a website that not only helps users with food preparation, but facilitates timely gatherings around McCormick herbs and spices. McCormick’s inclination for timely enjoyment lead to the “Flavor Forecast,” an application that suggests spices and recipes that are in-line with the season—both in terms of weather and culinary trends. The updated “Life of Spice” application also ensures timely enjoyment of McCormick products; it allows users to check their spices’ shelf lives even if there is no “best by” date listed on the bottle. Studiocom featured these applications in tab-oriented layout that is quick and easy to use.
Studiocom’s accolades from Hermes demonstrate the agency’s ability to draw active consumer participation. In Studiocom campaigns, the audience does not simply listen—it interacts with the brand.
